Currys is the UK’s largest electronics retailer. While being an in-house designer, this is a collection of campaign I have worked on. These campaign was used through Curry's marketing channels.
Summary
[001] Summer prime epic deal
This creative was developed for Currys summer epic deal seasonal sales event. We approached this campaign by not over utilising the use of summer props. We want to develop a visual language that can be re-use over with other campaign over the summer period.
The creative draws inspiration from the feeling of summer. we developed a gradient from dark orange to light bright world yellow to create a sense of warmth. Pair with the sun flare and sun glare it gives it a hazy summer feeling. To further reinforce the summer feeling we developed condensation droplets to our promo circle to mimic a cold can in a hot environment.
[002] Content creator
This creative was briefed to the studio to produce an advert tailored for content creators. The concept was to capture the look and feel of social media by recreating a live-stream interface, complete with emojis and reactions bursting across the screen to reflect the energy and engagement. The final design was well received by the marketing team and was subsequently featured in Currys tech talk blog.